Recruitment and Retention

Our mission is to support Pennsylvania fire departments as they build and maintain strong, dedicated teams of firefighters.

A group of four firefighters in jackets holds their hats and smiles at the camera.

According to the National Fire Protection Association, the number of volunteer firefighters has largely decreased nationwide —  from 897,750 in 1984 to 676,900 in 2020.

Overview

Our mission is to support Pennsylvania fire departments as they build and maintain strong, dedicated teams of firefighters. 

Whether you are a volunteer or career fire department, we are here to help you navigate the challenges of recruiting and keeping dedicated firefighters, ensuring that your community stays safe and well-protected. 
 

Contact Us

Need help? Email our recruitment and retention office.

Free Materials

Use free recruitment and retention materials from the International Association of Fire Chiefs, including posters, applications, forms, and more.

A female firefighter with curly hair and freckles stares at the camera.

Challenges

Fire departments across Pennsylvania face a unique set of challenges in recruiting and retaining firefighters. These include:

Aging Workforce

Departments are seeing an increase in the average age of their firefighters, leading to a higher rate of retirements and a critical need for new recruits.

Volunteer Shortages

Fire departments are feeling the effects of an overall decline in volunteers across the U.S., and need help not just with firefighting but also with other operations.

Competing Demands

The demands of day-to-day life — including full-time jobs, family commitments, and other responsibilities — leave potential recruits with limited availability.

Nearly 90 percent of Pennsylvania fire departments are volunteer-based. That’s 20 percent more than the national average. 

Training Requirements

Rigorous training and certification requirements, while essential for safety and effectiveness, can be a barrier for new recruits who might be intimidated by the time and effort.

Awareness & Perception

Many potential recruits are unaware of the opportunities available in firefighting, or they may have misconceptions about what roles entails and the rewards they offer.

Perception of Exclusivity

There is a perception that fire services are only open to certain individuals, which can deter a range of candidates from considering firefighting. 

Recruiting New Members

Here are six ways to recruit new members to your fire department:

1. Community outreach

Engage with local schools, colleges, and community organizations to raise awareness about firefighting careers and volunteer opportunities. Consider working with local schools to develop fire service clubs, or even offer credit for fire services training.

2. Social media campaigns

Use social media platforms to share stories, testimonials, and the impact of your firefighters’ work. Highlighting the personal and professional benefits of joining the fire service can attract new recruits. 

3. Recruitment events

Host open houses, fire station tours, and career fairs to provide a firsthand look at the life of a firefighter. These events can help demystify the profession and inspire interest. 

4. Make it easy

Keep the process clear and easy to get started. Pennsylvania has no minimum training requirements for firefighters, so municipalities and fire departments can work together to develop their own training programs that best serve the needs of their communities. This flexibility allows fire departments to develop programs that make it easy for recruits to get started, and allows volunteers to grow into more critical positions as they acquire the necessary training over time. 

5. Take advantage of recruitment resources

Use available resources like the National Volunteer Fire Council’s Make Me A Firefighter campaign and volunteer portal, and/or the International Association of Fire Chief’s Recruitment and Retention toolkit with customizable marketing materials and templates. 

6. Create a welcoming environment

Develop initiatives to ensure your fire department is inclusive and welcoming to all. Promote diversity and inclusion in your recruitment materials and make an effort to reach out to communities who may have previously been overlooked or are underrepresented. 

A blond, female firefighter smiles while leaning up against a firetruck.

Find Volunteers

National Volunteer Fire Council has everything you need to find quality volunteers. Post opportunities, customize materials, track recruits, and more. 

Keeping Valued Members

The people who help keep our communities safe are valued, and it’s crucial that they feel that way. Four ways to boost morale:

Recognition and rewards

Recognize and reward the dedication and achievements of your firefighters. This can include awards, public acknowledgments, and small tokens of appreciation.

Professional development

Offer continuous training and career advancement opportunities to keep your team motivated and engaged. This shows a commitment to their personal and professional development.

Supportive environment

Foster a supportive and inclusive culture within your department. Ensure that all firefighters feel valued and heard. Provide resources for physical and mental health and wellness.

Engaging the whole family

Make it a family affair. Welcome spouses and kids to the firehouse to see what their family member is doing to serve the community and get buy in from the whole family.

Successful departments are in tune with what their members want and employ multiple strategies to keep their volunteers engaged.

Funding Sources 

Explore funding opportunities to support your recruitment and retention efforts:

Grants & Loans

Use local, state and federal government funding. It provides financial assistance for training, equipment, and other critical needs. 

  • State grants and loans

  • Federal Staffing for Adequate Fire and Emergency Response (SAFER) Grant

  • Some counties have local share grants from gaming funds available

Contact us to learn more about what grants and loans might be available for your fire department or municipality.

Local Partnerships

Partner with local businesses and organizations for sponsorships, donations, and community support. Consider targeting community industries or businesses that may be at a higher fire risk.

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Two female firefighters carry their jackets and gear while smiling at each other.

Incentives

Incentives are a great way to recruit and retain volunteer and career firefighters. Consider the needs of your community and the needs of potential recruits to create an appealing incentive package. 

Incentives could include:

  • Income or property tax breaks

  • Tuition reimbursement  

  • Sign-on bonuses

  • Training/certification reimbursement

  • Health and wellness: Comprehensive health benefits, mental health support, fitness facilities 

  • Retirement/pension plans 

  • Family support like childcare assistance

  • Uniform, housing or relocation assistance

  • Stipend programs

Want to get started with financial incentives, but need guidance? Email us!