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    LIQUOR CONTROL BOARD

    Executive Team

    Executive Director
    Rodrigo Diaz

    Rodrigo Diaz has been with the PLCB for more than 31 years, serving most recently as the agency's chief counsel, from 2016 through 2023, and acting executive director. He was named Executive Director of the PLCB in January 2024.

    Since joining the PLCB, Rod has served as assistant counsel, legislative counsel and deputy chief counsel. From 2008 through early 2016, he served as executive deputy chief counsel, directly overseeing all legal functions in the agency.

    During his career, Rod has represented the PLCB before numerous tribunals, including Commonwealth Court and the Pennsylvania Supreme Court, in cases involving significant issues like liquid fuels and alcohol sales by supermarkets. He has been instrumental in drafting PLCB regulations and representing the agency before the Independent Regulatory Review Commission. Rod has drafted numerous legislative proposals ultimately enacted into law and has provided testimony in legislative hearings involving the beer distribution system.

    Rod served on the faculty of the Pennsylvania Bar Institute, where he taught liquor licensing matters, and he has planned and moderated panels for the National Alcohol Beverage Control Association (NABCA) and the National Conference of State Liquor Administrators (NCSLA). He also serves on the executive board of NCSLA as 3rd vice-president. ​

    A cum laude graduate of the University of Pittsburgh School of Law who received a Bachelor of Arts degree in political science at Yale University, Rod lives in Carlisle with his wife, Sara Meng, Ph.D., and two sons, Christopher and Elijah.​