LIQUOR CONTROL BOARD

PA Proud Wine & Spirits

Pennsylvania wine and spirits have a significant impact on Pennsylvania’s agriculture and tourism industries. The PLCB works with Pennsylvania wineries and distilleries to make local products available to consumers through Fine Wine & Good Spirits stores.  

In-state wineries and distilleries may select up to 10 products to place in up to 10 FW&GS stores of their choosing. 
  • Items will be tasted and evaluated prior to acceptance. 
  • Items will be evaluated twice yearly to ensure they are selling at least one case of product per month, per store. 
  • If an item reaches distribution in 100 stores (having demonstrated sales potential above the 10-store standard and monthly case sale requirements per location), it will become subject to regular listing and delisting criteria.
  • Requests for placement in additional stores will be rejected for products at risk of failing sales threshold or delist criteria.  
  • The PLCB reserves the right to adjust store distribution, regardless of supplier preferences, and inform suppliers of any adjustments.
  •  No listing submission fee is required.

For more details, explore the PA Preferred® Wine Program or the Pennsylvania Spirits Program

For questions regarding the PA Preferred Wine Program, please contact John Wagner (johnwagn@pa.gov​). 

For questions regarding the Pennsylvania Spirits Program, please contact Sue Schneider (suschneide@pa.gov​).